August 21, 2008

From Now On, We’re Buying ALL Our Greeting Cards from Hallmark (And Poo! to American Greetings)

Signs of the Times:
Hallmark Introduces Gay Marriage Cards

Now that more than 1,000 newspapers across the nation accept wedding announcements from same-sex couples, it only seems right that Hallmark should make a card specifically celebrating that happy occasion.

And they have. Finally.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage. …

Hallmark began offering coming-out cards last year.

The introduction of the gay marriage cards makes Hallmark the first major greeting card company in the country to make such an offering. And for the moment, they’ve got a lock on gay marriages: Hallmark’s largest competitor, American Greetings Corp., says it has no plans to enter the market, saying its current offerings are general enough to speak to a lot of different relationships. …